Change is often necessary to improve the effectiveness of an organization. However, people in the organization may resist to change because it is considered as a threat. There are three main reasons why people resist to change: uncertainty, belief that the change is not the best thing to do to the organization, and the concern over personal loss.
The following are techniques for reducing resistance to change in an organization:
1. Education and communication
Education and communication technique is used when the resistance is caused by misinformation.
Participation technique is used when people that are resistant have the expertise to make a contribution.
3. Facilitation and support
Facilitation and support technique is used when resisters are fearful and anxiety-ridden.
Negotiation is necessary when the resistance comes from a powerful group in the organization.
5. Manipulation and cooptation
Manipulation and cooptation technique is used when a powerful group’s endorsement is needed.
Just like manipulation and cooptation, coercion technique is used when a powerful group’s endorsement is needed.