Benchmarking Definition

We can define benchmarking as the search for the best practices among competitors or non-competitors that lead to their superior performance. The basic idea of benchmarking is to analyze and copy the methods of the leaders in various fields, and use the methods to improve quality. Benchmarking can be a one-time event, but organizations that continually seek to improve their practices often treat is as a continuous process.

Benchmarking is usually being done by individual organizations. However, it may also be done by groups of organizations. 

There are various benchmarking methodologies available. The one that was developed by Robert Camp has 12-stage approach that consists of:

1.       Selecting subject

2.       Defining the process

3.        Identifying potential partners

4.        Identifying data sources

5.       Collecting data and select partners

6.       Determining the gap

7.       Establishing process differences

8.       Targeting future performance

9.       Communicating

10.   Adjusting goal

11.    Implementing

12.    Reviewing and recalibrating